Digital Marketing Strategy Workshop Watch Preview

Ready to build a digital marketing plan that works for YOUR business?


Hey entrepreneurs and small business owners, want to reach a larger, potentially global, audience? Hyper-target the prospects who are most likely to buy your products? Powerfully nurture your buyer’s journey? (And do all of this in a cost-effective manner while measuring your success daily?)

It’s easy. You just need to crack the digital marketing code.

So, does that mean you need to learn the latest digital marketing tricks and fads? Sign up for the hottest app or platform? Follow your favorite marketing guru’s advice word-for-word?

NO!

You need to get back to digital marketing basics. Focus on these 5 essential channels and you’ll be on your way!  

  1. SEO
  2. Content Marketing
  3. Social Media Marketing
  4. Email Marketing
  5. Conversational Marketing

That’s it. These 5 channels provide the foundation for every successful digital marketing strategy out there.

“But wait. You’re making it sound too easy!”

Don’t overthink it. Pare down your tactics to the essentials that suit your business. Then build from there.

“But… how do I create a digital marketing plan that will work for MY business?”

Keep reading. 

  • Most businesses go online to market products/services to current and prospective customers. It’s where the majority of your audience researches and shops.
  • The benefits are numerous. Digital marketing…
  • Allows you to reach a global audience
  • Is hyper-targeted, connecting you with the prospects who are most likely to purchase from you
  • Is cost-effective
  • Can be used at any stage of the buyer’s journey
  • Gives you the ability to measure your progress daily (or even hourly or minute-by-minute!) 

Digital marketing is a must-have for all businesses.

But you probably know that already.

Here’s where things can go wrong… many small businesses jump right into tactics without a plan. They’ll do a bit of social media, randomly optimize some website pages, or implement the latest fads because their favorite marketing guru recommended an advanced technique.

If you don’t stop to think about what’s right for YOUR BUSINESS and customize your tactics accordingly, you won’t get the results you’re looking for.


I know, because it happened to me.

It took me several years to realize how unproductive my digital marketing strategies were because I did not understand the basics of digital marketing. Over time I have implemented all of these digital marketing tactics in my marketing.

After wasting tons of time and money I elected to create a digital marketing plan and it has been the difference between night and day.

In addition to chasing all of the latest fads and popular marketing strategies I came to realize that some of these strategies or tools may have worked if I understood the basics of digital marketing.

Once I implemented a digital marketing plan that focused on the basics it allowed me to predictably market by products and services without fear and anxiety.

  • Are you half-heartedly implementing tactics because that’s what everybody else is doing?
  • Do you routinely dive into the latest digital marketing fad only to realize it will never work for your business?
  • Do you lack a reliable way to measure your progress?

If you answered YES to any of these questions, you won’t reach the level of success you desire.

Every business is different.

What works for one business, industry, or marketing guru might not work for you.

When you choose the tactics that are compatible with your business, you’ll be able to:

  • Increase brand awareness
  • Boost lead generation
  • Establish yourself as a trusted expert
  • Expand your network
  • Nurture relationships with prospects and customers

And so much more.

Are you convinced that you need to be tech-savvy or use advanced digital marketing techniques to be successful?

Are you overwhelmed by all the digital marketing options out there?

Are you feeling frustrated by a lack of results or conflicting and confusing ‘expert advice’?

That’s why I’ve created Digital Marketing Strategy Workshop – so you can get back to the digital marketing basics, choose tactics that work for your business, and develop a plan that delivers results.

And the good news is, you can start the course right away!

This 8-module course I’ve designed will teach you about the 5 essential digital marketing channels and help you choose tactics that are compatible with your goals, target audience, brand, and skillset – so you can start reaping the benefits right away.

But there’s more…

Digital Marketing Strategy Workshop will also teach you how to:

  • Set overall goals for your digital marketing strategy, improving your ability to execute, track success, and get results.
  • Develop an ideal customer profile (ICP) that will inform your digital marketing strategy, increase its effectiveness, and motivate your audience to act.
  • Clarify your brand and what it stands for, so that your digital marketing strategy, and the tactics you choose, are powerful and relevant to your brand.
  • Discover what’s involved in SEO as a digital marketing channel, so you can assess whether it’s a channel you should focus on in your business.
  • Recognize the fundamentals of content marketing, so you can determine which tactics you might want to include in your digital marketing plan.
  • Identify what’s involved in social media marketing, so you can decide whether you want to spend time leveraging social media in your marketing.
  • Examine what’s involved in email marketing, so you can select campaign types and features that would make sense for your audience.
  • Explore what’s involved in conversational marketing, so you can pick tools and tactics that could work well with your target market.
  • Choose the channels and tactics to include in your digital marketing strategy based on your goals, audience, resources, skills, and budget.
  • Consolidate and implement your learning and plan future action steps so you can achieve the goals you set for this course.

Get started today and start putting together actionable, practical, highly effective, and SIMPLE digital marketing plan that will get you results.


Plus, so much more!

This course is delivered by video, contains an action guide, a course book, and everything you need to choose and implement powerful digital marketing tactics that will form the basis of your digital marketing plan.

  • Imagine your life in 3 months’ time when you start to see tangible, measurable results – backed by analytics and customer feedback.
  • Imagine how empowered you’ll feel when you’ve selected digital marketing tactics that meet your goals and motivate your audience to act.
  • Imagine how satisfying it feels to be confident and knowledgeable about the digital marketing tactics you’re implementing.
  • Imagine what you’ll do with all the extra time you spent trying out trendy digital marketing tactics that went nowhere.
  • Imagine how you’ll spend all that extra cash you’ve earned by putting together a successful digital marketing plan.

Will you invest it into more tools and assets to you’re your business or grow your team?


Why Take This Course?

Consider all of the missed sales opportunities you've already sacrificed by not having the digital marketing basics implemented in your marketing plan. As a result you probably have experience lower profits in your business.

This workshop will help you decrease the amount of frustration, stress, and confusion that you have been experiencing while attempting to implement a digital marketing plan.

This workshop will help you eliminate the wasted money and time on the latest fads and software tools and marketing tactics that are jammed down your throat every other week.

It doesn’t have to be this way…

In a matter of days, you can easily and confidently start building a digital marketing plan that works for your business.

I promise that when you take this course, you’ll love how good it feels to build a digital marketing plan that is custom-made for YOUR business and gets results.

***100% no questions asked money back guarantee!***

To your success,

Roscoe Hunter

P.S. If you only apply ONE digital marketing tactic, you’ll 10x your course investment. You have nothing to lose, and everything to gain!

P.P.S. A special bonus has been added!!! Free lifetime Spekkel Flow Starter account! ($697 value) A digital marketing automation software. Click HERE to see what is included in the Starter Package!



22 Lessons

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Introduction

Introduction

Introduction to the Digital Marketing Strategy Workshop

Action Guide

Download the Action Guide

Module 1: Lay the Foundation for Your Digital Marketing Strategy

Lesson 1: Set Goals for Digital Marketing

Set overall goals for your digital marketing strategy, improving your ability to execute, track success, and get results.

Lesson 2: Listen to Your Audience

Develop an ideal customer profile (ICP) that will inform your digital marketing strategy, increase its effectiveness, and motivate your audience to act.

Lesson 3: Get Clear on Your Brand

Clarify your brand and what it stands for, so that your digital marketing strategy, and the tactics you choose, are powerful and relevant to your brand.

Module 2: Digital Marketing Channel 1: SEO

Lesson 1: What is SEO and How is it Used in Digital Marketing?

Discover what’s involved in SEO as a digital marketing channel, allowing you to benchmark your current capabilities.

Lesson 2: The Pros and Cons of SEO For Digital Marketing

Define the pros and cons of SEO for your business, helping you to determine its place in your digital marketing strategy.

Lesson 3: The Keys to an Effective SEO Strategy

Assess your ability to execute SEO tactics and identify any additional resources you need for success.

Module 3: Digital Marketing Channel 2: Content Marketing

Lesson 1: What is Content Marketing?

Recognize the fundamentals of content marketing, so you can assess your current capabilities.

Lesson 2: The Pros and Cons of Content Marketing

Determine the pros and cons of content marketing for your business, so you can determine its place in your digital marketing strategy.

Lesson 3: The Keys to an Effective Content Marketing Strategy

Evaluate your ability to execute content marketing tactics and identify any additional resources you need for success.

Module 4: Digital Marketing Channel 3: Social Media

Lesson 1: What is Social Media Marketing?

Identify what’s involved in social media marketing as a digital marketing channel, so you can assess your current capabilities.

Lesson 2: The Pros and Cons of Social Media Marketing

Specify the pros and cons of social media marketing for your business, so you can determine its place in your digital marketing strategy.

Lesson 3: The Keys to an Effective Social Media Marketing Strategy

Rate your ability to execute social media marketing tactics and identify additional resources you need for success.

Module 5: Digital Marketing Channel 4: Email Marketing

Lesson 1: What is Email Marketing?

Examine what’s involved in email marketing as a digital marketing channel, so you can assess your current capabilities.

Lesson 2: The Pros and Cons of Email Marketing

Pinpoint the pros and cons of email marketing for your business, so you can determine its place in your digital marketing strategy.

Lesson 3: The Keys to an Effective Email Marketing Strategy

Consider your ability to execute email marketing tactics and identify the additional resources you need for success.

Module 6: Digital Marketing Channel 5: Conversational Marketing

Lesson 1: What is Conversation Marketing?

Explore what’s involved in conversational marketing as a digital marketing channel, so you can list your current capabilities.

Lesson 2: The Pros and Cons of Conversational Marketing

Weigh the pros and cons of conversational marketing for your business, so you can determine its place in your digital marketing strategy.

Lesson 3: The Keys to an Effective Conversational Marketing Strategy

Gauge your ability to execute conversational marketing tactics and identify additional resources you need for success.

Create Your Digital Marketing Strategy

Create Your Digital Marketing Strategy

Choose the channels and tactics to include in your digital marketing strategy based on your goals, audience, resources, skills, and budget.

Next Steps

Next Steps & Free Resources

Consolidate and implement your learning and plan future action steps so you can achieve the goals you set for this course.